Behind the Lookbook
Upperclassmen is a collective of creatives united by a shared passion for design and art. The talented and stylish guys behind the brand are David Maxwell, Matt Lenning and Isaac West. As designers, writers, artists and photographers; they translate ideas into imagery via the mediums of art-direction, fashion styling and content creation. Upperclassmen, also known as UCM Life, began while attending the University of Northwestern as a blog for dressing well on the cheap. They have since evolved into a creative force involved with a variety of influential fashion entities throughout the Twin Cities. Together we created a menswear lookbook that encapsulates both of our brands; dapper, bold and classic.